The latest buzz that taking the webmaster community by storm.

The Google SERPs is standing like the iceberg that sank the Titanic, just this time the Titanic is symbolic for the general web directories.

Huge SERPs change for web directories in general and it seems that some of the best promoted sites have been hit hard.

At the moment, directories like Alive and Aviva have lost the SERPs for their own names.

http://www.google.com/search?hl=en&q=alive+directory

http://www.google.com/search?hl=en&q=aviva+directory 

All directories are reported to have lost their SERPs for not just competitive keywords, but for basic ones as well.

If Google is really penalizing the web directory lot, then once its all over, only the ones with real content would be standing strong.

The only offence that Google seems to have taken is the issue with paid links being the only motive of the existence of most web directories.

Whether its true or just a update glitch, only time will tell and the one thing that we can be sure off is that “This will be a time to be remember for quite a while”

I guess it time to start thinking about our motives and redefine our purpose for building a web directory.

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